MCQ on Primary Data and Secondary Data (PC-2) with Answer Key
1. Primary
data for the research process be collected through _______. a.Experiment b.Survey c.Both a and b d. None of the above Answer c 2. The data
obtained by conducting a survey is called: a.Primary data b.Secondary data c.Continuous data d.Qualitative data Answer: a 3. The data
collected from published reports is known as: a.Discrete data b.Arrayed data c.Secondary data d.Primary data Answer: c 4. A survey
in which information is collected from each and every individual of the
population is known as: a.Sample survey b.Pilot survey c.Biased survey d.Census survey Answer: d 5. Data used
by an agency which is originally collected them are: a.Primary data b.Raw data c.Secondary data d.Grouped data Answer: a 6. Which
form of data below can usually be obtained more quickly and at a lower cost
than the others? a.Primary b.Survey research c.Experimental research d.SecondaryAnswer: d 7. Secondary
data are ________. a.Collected mostly via surveys b.Expensive to obtain c.Never purchased from outside suppliers d.Not always very usable Answer: d 8. Secondary
data consists of information ________. a.That already exists somewhere and was
collected for another purpose b.Used by competitors c.That does not currently exist in an
organised form d.That already exists somewhere and is
outdated Answer: a 9. Which
method could a marketing researcher use to obtain information that people are
unwilling or unable to provide? a.Focus groups b.Personal interviews c.Questionnaires d.Observational research Answer: d 10. Survey
research, though used to obtain many kinds of information in a variety of
situations, is best suited for gathering ________ information. a.Attitudinal b.Personal c.Preference d.Descriptive Answer: d 11. Survey
research is least likely to be conducted through which of the following? a.Observation b.Person-to-person interactions c.The telephone d.The Web Answer: a 12. In
marketing research, the ________ phase is generally the most expensive and most
subject to error. a.Interpreting and reporting the
findings b.Data validation c.Data collection d.PlanningAnswer: c 13.
Marketing intelligence is everyday information about developments in the
marketing environment that assists marketers in their preparation of their
plans and strategies. This information is obtained from a number of sources and
includes which of the following? a.Newspaper articles. b.Sales representative feedback. c.Competitor intelligence d.All of the above. Answer: d 14. What are
three popular methods for obtaining primary data? a.Experimentation; personal interview;
Delphi technique. b.Survey; interviews; experimentation. c.Interviews and surveys; observation;
experimentation. d.Interviews and surveys; observation;
Harrison methodology. Answer: c 15. Primary
data is ___________. a.Always collected before secondary data b.Collected for the specific purpose at
hand c.Information that already exists d.Data collected for other purposes Answer: b 16. For
primary data to be useful to marketers, it must be relevant, current, unbiased,
and ________. a.Complete b.Accurate c.Inexpensive d.Collected before secondary data Answer: b 17. _____________
method is the gathering of primary data by watching people. a.Survey b.Informative c.Observational d.Experimental Answer: c 18.
Interview is an example of _____ data a.
Primary b.Secondary c.Both a and b d. None of the above Answer: a 19. The existing company information
is an example of which data? a. Primary b.Secondary c.Both a and b d.None of the above Answer: b 20.
Information collected from online databases is an example of ________ data. a.Primary b.Secondary c.Observational d.Experimental Answer: b 21. Some of the
advantages of secondary data are low cost, speed, availability, and
flexibility. a.True b.False Answer: a 22. To
verify the quality of secondary data information, it may be necessary to know
how the data were collected, what the sampling plan was, what data collection
method was used, and what degree of nonresponse was experienced. a.True b.False Answer: a 23. Providing
the background necessary to understand the problem situation is a common use
for a.primary data b.secondary data c.exploratory data d.explanatory data Answer: b 24. If time is of the essence for a research project, the
preferred contact method is: a.Mail b.Telephone c.Intercept interview d.Personal interview Answer: b 25. If flexibility is the most important criterion for a
research project, the preferred contact method is: a.Intercept interview b.Telephone c.Focus group d.Personal interview Answer: d x
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